Brooke Schofield Apologizes for Racist Tweets Amid Backlash

Brooke Schofield, a popular influencer with 2.2 million TikTok followers, apologized for past racist posts, sparking outrage from Black creators who are tired of white creators facing minimal repercussions for racist behavior. Schofield posted two apologies after people discovered her X posts from 2012 to 2015, in which she defended George Zimmerman’s killing of Trayvon Martin, used racist profanities, and insulted Black people’s hair.

@cameronkira See yall next year🙋🏽‍♀️ #brookeschofield ♬ original sound – Cameron Kira

Schofield’s apologies have frustrated Black creators who see this as part of a recurring cycle. Cameron Kira questioned if anyone is learning or changing from these incidents. Zari Taylor, an NYU fellow, emphasized the need for a genuine commitment from white creators to support marginalized communities.

i can’t wait until the day we no longer normalize these kind of mindsets and behavior as “mistakes” and recognize that white privilege has afforded people spaces to say incredibly violent and harmful things towards black people with zero consequences for ages.

— Kahlen Barry (@KahlenBarry) August 3, 2024

Many Black creators expressed exhaustion at the frequency of these incidents and how quickly white creators are forgiven by non-Black fans. Taylor noted that publicly shamed white creators often turn the experience into part of their brand, continuing to monetize their platforms.

Despite some professional setbacks, like Boys Lie reconsidering their collaboration with Schofield, her “Cancelled” podcast tour with Tana Mongeau remains on schedule. Schofield’s following has remained stable, according to SocialBlade.

@brookeschofield1♬ original sound – Brooke Schofield

The cycle of cancellation and redemption persists, with Schofield criticized for attributing her past views to growing up in a conservative household. In a follow-up video, she apologized directly to Black viewers and acknowledged her responsibility to learn about anti-racism, citing the death of George Floyd as a turning point.

Kahlen Barry, who previously called out Mongeau, highlighted the lack of grace extended to people of color, contrasting Schofield’s experience with the treatment of Trayvon Martin. Barry argued that public desensitization to racism among white creators reduces accountability, emphasizing the need for audiences to support creators who share their values.