Model Bella Hadid condemned antisemitism and expressed shock and disappointment over an Adidas ad campaign criticized for its link to the 1972 Olympic terrorist attack.

Hadid, featured in the campaign for Adidas’ SL 72 shoes, which debuted at the 1972 Munich Olympics where 11 Israeli athletes were killed by Palestinian militant group Black September, stated she wouldn’t have participated had she known the connection. Adidas pulled the ads following backlash.

Hadid, whose father is Palestinian and who has been vocal about her pro-Palestinian stance, expressed regret on Instagram, saying, “I would never knowingly engage with any art or work that is linked to a horrific tragedy of any kind.” She criticized the campaign’s lack of sensitivity and apologized for her involvement.

The controversy gained attention after Israel’s official X account criticized the campaign, and the American Jewish Committee called it a “massive oversight” or “intentionally inflammatory.” Adidas issued an apology and is revising the campaign, while some online users have called for a boycott of the brand.

Hadid reiterated her stance against hate, affirming her support for Palestinians and condemning antisemitism.