If you’ve ever scrolled through your feed and wondered, why does this random video have 10 million views while mine struggles to break a hundred? Well…you’re not alone.

For years, content creators have wrestled with the unpredictable beast we call virality. But Matthew Watts, a British-American creator who has racked up more than 5 billion lifetime views across multiple platforms, claims he’s cracked the code. His answer? The Viral Blueprint, a course that teaches everyday creators how to make content that not only spreads but sticks.

And it’s not just about views. Watts insists this is about impact, authenticity, and sustainability; a way to cut through internet noise without losing yourself in the process.

Turning Views Into a Framework

The creator of the YouTube channel Fleeting Films, Watts has spent years building a career out of eye-catching, offbeat and sometimes downright surreal content. From “fruit surgery” to queer storytelling to ASMR experiments, he’s tested the limits of what online audiences are willing to click, watch and share. But after crossing the milestone of billions of views, he faced a personal turning point.

“I realized I had more ideas than I could ever make in one lifetime,” he said. “At first, I thought about hiring a team to pump them out under my channel. But it felt wrong. There are thousands of people who want to create for their own platforms, not mine. That’s when it clicked – instead of scaling my output, I could scale my impact by teaching.”

And just like that, Viral Blueprint was born.

The Power of Authenticity in a Saturated World

Today’s internet is oversaturated. Every second, millions of people are uploading content. Most of it gets ignored, while the few that break through, they usually have one thing in common and that is authenticity.

Watts learned this the hard way. “When I stopped trying to be the version of myself I thought people wanted and leaned fully into my quirks, my content finally took off,” he said.

That philosophy became the backbone of Viral Blueprint. The course isn’t about copy-paste formulas or chasing trends, it’s about finding your authentic voice and building content that feels real. In Watts’ words: “Authenticity cuts through noise. It’s what keeps you from burning out.”

What You Actually Get Inside Viral Blueprint

Plenty of online courses promise to help you “go viral.” Most fall flat with too much theory, not enough action. Viral Blueprint aims to be different.

According to Watts, creators walk away with:

  • A step-by-step process for brainstorming and structuring ideas

  • Clear frameworks for hooks, anticipation arcs, and payoffs that keep audiences watching

  • Practical tools to map out videos before hitting record, instead of throwing spaghetti at the wall

The difference? It’s all based on what he’s actually tested, over and over, across multiple niches. “People don’t want vague advice,” he said. “They want to know how to sit down today and build a ritual that works. That’s the gap I’m filling.”

The SHAPE Method: A Creator’s Secret Weapon

At the heart of Viral Blueprint is something Watts calls the SHAPE Method—a framework he’s battle-tested for years.

Think of SHAPE not as a rigid formula but a checklist of proven elements that maximize the odds of going viral. Watts has applied it across everything from comedy sketches to fan-made series, and it consistently delivers.

“It’s what I’ve relied on to scale past 5 billion views,” he said. “The full breakdown is even free at ViralBlueprint.com, because I want people to see it for themselves.”

It’s rare to see a creator hand over their playbook so openly. But Watts’ confidence comes from knowing the method works no matter the niche—whether you’re baking sourdough, teaching algebra, or filming pet parodies.

Lessons From a Career That Defied Categories

Watts’ own career is proof that viral mechanics are universal. On the surface, his projects look wildly different – comedy sketches, ASMR, queer narratives, even an ambitious OA fan series. But behind the curtain, the same audience triggers were at play.

“Fruit Surgery has nothing in common with a piano duet, but the reasons people shared them were identical,” he explained. “That’s the magic. Viral Blueprint doesn’t tell you to copy trends. It teaches you to understand the why behind what people watch and share.”

At its core, his course Viral Blueprint isn’t just about individual creators chasing numbers. Watts hopes the ripple effects will reshape internet culture itself.

“I want creators to feel freedom and confidence,” he said. “To know their ideas matter, and that they don’t have to become someone else to succeed. There will always be things we can’t control. But there are also proven ways to stack the odds in your favor.”

On a bigger scale, he wants to shift online culture away from hollow gimmicks and toward meaningful, creative work. If more creators tell authentic stories, Watts believes audiences will respond in kind, with deeper engagement and less scrolling fatigue.

From Banking to Billions of Views

It’s worth noting that Watts didn’t start in entertainment. His early career was in banking and equity compensation. He even earned his CEP in 2020. But by 2021, he walked away from finance entirely to pursue acting and online storytelling. That leap of faith fueled everything that came next as billions of views, millions of followers, and now a blueprint for others to follow.

Currently based in Utah and studying Theatre Arts, Watts is doubling down on his creative journey while sharing the lessons he’s already learned. And in doing so, he’s proving something bigger: you don’t need Hollywood to build an audience—you just need the right blueprint.