Itay Rubinstein isn’t your average entrepreneur. He’s a tech-savvy disruptor who’s making bold moves in the global game—and if you haven’t heard of him yet, that’s about to change. In a space that once forced publishers and developers to choose between making money or keeping their audiences happy, Rubinstein engineered solutions that proved both could be achieved — and at a scale the industry had never seen before.

As the founder of 9 Dots Media LTD in Israel and Eye Conic Spot LLC in Florida, Rubinstein is on a mission to transform the way digital ads work. His specialty? Creating tools that help publishers turn traditional content into interactive, revenue-driving experiences—and doing it in a way that’s smart, scalable, and insanely relevant to where the industry is headed.

Let’s rewind. When Rubinstein first stepped into the digital space, he noticed a gap—traditional publishers were struggling to keep up with how people consume content. Enter his solution: a first-of-its-kind text-to-speech and text-to-video platform that transforms written content into digestible media, perfect for today’s audio-hungry, screen-weary audiences. Before this innovation, publishers lacked a streamlined, market-ready way to compete in the booming audio and video content arena.

But the real flex? He didn’t just build the tech. He made sure it actually worked in the real world. That meant trial, error, and navigating a market that wasn’t totally ready yet. “Getting the product-market fit right was everything,” he says. “We had to make sure publishers got real value from the tool—and that their audiences actually wanted it.”

In today’s digital landscape, both game developers and news publishers face increasing pressure to drive revenue without compromising user experience. That’s why Itay Rubinstein built a next-generation, first-of-its-kind header bidding solution powered by a smart throttling bidder—specifically engineered for high-performance mobile games and content-rich news platforms. This solved a long-standing technical barrier: maximizing ad yield without slowing down gameplay or content delivery.

So, what drives a guy like this? For starters, Rubinstein is all about legacy—not just making money, but building tools that move the industry forward. He looks up to giants like Elon Musk and Steve Jobs, leaders who broke rules, took risks, and made their mark. But Rubinstein isn’t just chasing trends—he’s setting them.

His motto? “Only those who dare to fail greatly can ever achieve greatly.” It’s not just a quote on his wall—it’s how he lives. From overcoming tech roadblocks to expanding his business into the U.S., Rubinstein embraces every challenge as a chance to grow.

And he’s got big plans for the future. He wants to create a tech media empire—one that not only builds cutting-edge ad tech but also owns and monetizes its own content inventory. Eye Conic Spot already operates as a fully integrated media house, managing premium owned-and-operated properties to ensure top-tier quality, performance, and brand safety for its partners.

Beyond the tech, Rubinstein’s all heart. He believes in kindness, building real relationships, and staying true to your journey—even when the path gets rough. That mindset doesn’t just make him a solid leader—it makes him someone you want to work with.

If you’re in media, marketing, or just watching the rise of the next digital innovators, keep tabs on this guy. He’s pushing boundaries, helping brands grow, and proving that smart, thoughtful innovation still wins.