A deadly vehicle-into-structure collision unfolded Thursday afternoon in Los Angeles after a silver sedan struck a bicyclist and then plowed into the front of a grocery store, leaving three people dead and multiple others hurt.

Firefighters rushed to the 99 Ranch Market just after noon and found the car lodged inside the store’s bakery area, where customers were present at the moment of impact. Crews moved quickly to free people pinned by the vehicle, set up triage, and coordinate transports as the scene expanded.

What Happened Inside the Store

The Los Angeles Fire Department reported that units responded at 12:11 p.m. on February 5, 2026, to a crash near South Westwood Boulevard and Rochester Avenue. The department said the sedan tore through multiple front-facing windows and came to rest inside the bakery portion of the market.

A bicyclist was also struck about a block away before the car continued into the store, according to the same incident report. Firefighters moved the vehicle to reach trapped victims and then transitioned into treatment and transport operations, calling in additional resources as patient needs became clearer.

Officials ultimately identified nine patients at the scene. Three people died in the bakery area, and four others went to local hospitals. Two 35-year-old men were transported in critical condition, while two other men, ages 38 and 37, were transported in fair condition. The driver and the bicyclist were evaluated at the scene and declined transport.

Investigation and Building Safety Response

The crash remains under investigation, and authorities are treating it as an unintentional incident. In its incident summary, the fire department noted that the collision is not being investigated as an intentional act and that an elderly woman drove the vehicle.

City inspectors also responded as crews wrapped scene operations. The Los Angeles Department of Building and Safety assessed the structure and yellow-tagged the building as a precautionary measure. Officials said inspectors did not identify ongoing structural instability, but the tag signals restricted use while the site moves through the next phase of evaluation and recovery.

Even after the immediate rescues ended, the response stayed wide in scope. Fire officials said dozens of personnel worked the scene and coordinated with multiple partner agencies to close out the incident safely.

A Familiar Risk in a Dense Commercial Corridor

Westwood’s storefront-heavy blocks concentrate pedestrians, cyclists, shoppers, and vehicles into tight spaces, and when something goes wrong, the consequences can escalate fast. This crash did not just damage a façade. It breached an active retail space and struck people where they expected to be safest, inside a business going about its day.

For now, investigators will focus on how the car traveled from the initial collision to the store interior, while the market, tenants, and city agencies sort through structural impacts and next steps.